Lifetime Movie Network

This piece was part of a larger network rebrand and reposition that the Lifetime Movie Network did. We partnered with our friends at Imaginary Forces and animated the final approved brand direction which was designedby Imaginary Forces. The idea behind this animation was to show the inner workings of a film lense with many optical parts reflecting and bouncing light around to reveal the LMN logo.

Digital tools use: Adobe Illustrator, Adobe Photoshop, Adobe After Effects and Cinema 4D